A lot of people were probably staying on and regularly using Twitter out of momentum. And when Musk came along, their interactions probably decreased drastically because so many people dropped out, or they just themselves decided this was a good forcing function to largely leave. None of the alternatives were especially good. So the whole format is a shadow of its former self--at least in the tech space (and I avoid the politics).
A lot of people were probably staying on and regularly using Twitter out of momentum. And when Musk came along, their interactions probably decreased drastically because so many people dropped out, or they just themselves decided this was a good forcing function to largely leave. None of the alternatives were especially good. So the whole format is a shadow of its former self--at least in the tech space (and I avoid the politics).