Reminded me of this story https://www.bbc.com/news/technology-42853072.amp

Exactly. Volunteering to risk critical info disclosure to adversaries through convenience. Big Brother didn't invade, they were subsidized by MAANG to get a foot-hold (no pun intended) on people and their spaces as Alexa and Siri.

"Sangin produces a range of capable tool watches"

So, is this just an ad vehicle pretending to be serious about its main topic? b/c these suggestions are unnecessary and distracts from the topic.

They mention various alternatives, and the attack is hypothetical (but the vector is known).

Can it be both?

Serious about the topic, but still cashing in?

Yes