I wouldn’t say they are hardly incentivized now. They were never incentivized.
What company cares about a users well being? The only companies that might care are ones where the population growth rate of humanity is the bottleneck on their new user acquisition and those companies are slowly morphing into sovereign nations already
Indeed. It was however expedient to pay lip service to the idea of promoting user wellbeing at various times (i.e. shortly post-Cambridge analytica at Facebook)
What company cares about a users well being? The only companies that might care are ones where the population growth rate of humanity is the bottleneck on their new user acquisition and those companies are slowly morphing into sovereign nations already