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It was supposed to be a novel structural design with an affordable price tag. Instead it's a unibody with heavier than needed panels slapped on it. Might as well be a Ford Maverick for its value as a pickup truck.

It's an Edsel.

How many of you all have ever seen or even heard of Edsel? That's CyberTruck in half a century. It's not going to be remembered by most, much less collected. Those who do remember it will scoff like we do Edsels and would have done for that coked out* car maker, John DeLorean's monstrosity, had it not got a starring role in one of the greatest movies of all time and the franchise that followed.

* To be fair, we were nearly all coked out in 1975 :D



> It was supposed to be a novel structural design with an affordable price tag

Who buys a car for its "novel structural design"?

Most buy a car for some combination of transportation/utility, comfort/performance, and social signaling, in varying proportions depending on their needs/circumstances, desires, and personality.

The CT's appeal seems to lean heavily on the last 2 of those characteristics, since as you point out, a common pickup truck would be more functional and far cheaper.




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