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I wanted to cancel an Apple subscription recently. I didn't know where to do it. I knew it was coming up because I got an email from Apple to say it was shortly due for renewal.

It took me about 5 seconds to google "cancel subscription apple" and find about a zillion articles on how to do it. Basically open up the App Store, go to your account, click on subscriptions, click on the one in the list you want to cancel. Done.

On the other hand, I also wanted to cancel a pet-locator subscription that was coming up for renewal (we're leaving the country, they don't have coverage outside the US) and I had to go through about 30 layers of "are you sure", "are you really sure", "you know this will stop your service, right?", "we'd sure hate to lose you", "Is there anything we can offer to change your mind", etc. etc.



> I got an email from Apple to say it was shortly due for renewal.

There was a link in that email to a page to manage and cancel that subscription, although it might not be obvious.


I went back and checked, and yes there was.

I guess I just saw the title, saw it was a subscription renewal and jumped to "not just no, but hell no", missing the link at the end :)




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