Because it's not understanding, which would imply an objective truth, but a subjective experience. I personally have great appreciation to music and games, but really dislike physical media at the same time. The way I like to experience them is much better supported by the digital solutions, than the analogue.

Although, to be honest, if the digital world didn't exist at all, I'm sure I'd manage to have a good time all the time. It's just that now that it exists, I prefer it more - streaming over physical media for example.