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The article makes some excellent points. I think this part isn't a great example, though:

> Saying something like “Go to my cases” is awkward and unnatural – if I told you to go to my cases, you’d think I was telling you to go to my cases, not yours.

A help article should use proper capitalization. a couple extra words can add clarity too. For example, "Go to the 'My Cases' page."

Many people don't know how to write good help articles, though, so it's probably still best to avoid "my"/"your" in UIs.



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