If we want to see what the actual impact on Apple’s market share would be if they pulled out of the EU market, consider Russia as a case study. Since Apple pulled out of Russia in 2022, the market share of iOS devices has remained steady and even slightly increased. Russia is comparatively poor, Apple would lose nothing if they pulled out of the EU because consumers would simply travel to other countries to buy.

Here’s a comparison of iOS share in Russia (mobile OS) between August 2025 vs August 2021, using StatCounter data:

• August 2025: iOS ~ 31.97 %

• August 2021: In 2021, the iOS share in Russia was about 27.52 % (for mobile OS) per StatCounter’s data.