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I'd recommend:

- the lean startup: https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous...

- Amy Hoy's blog: https://stackingthebricks.com/

- working in the domain you are interested in for a year. Go be a realtor. Go work in a lawncare business. etc. etc.

- read Patrick's advice about how he found customers for Appointment reminder: https://www.kalzumeus.com/2010/05/14/unveiling-my-second-pro...

edit: added link to Patrick's piece



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