Yeah. With the benefit of perfect hindsight, that was probably the best possible strategy. Go end-to-end in the low- and mid-range market, branding increasingly cheap panels with your UX & services. Continue to offer standalone boxes targeted at the “prosumer” who wants a Sony OLED.

No idea if TiVo ever had access to the capital to pull this off. Certainly you’d need to eat thin or negative margins on billions in hardware.