Last year I got a yearly membership for the Copenhagen Zoo.
As time was running up, I was reminded to renew the membership.
If I didn't, the membership would get cancelled.
If I did, the membership would turn on auto-renewal.
So they auto-renew memberships once you've paid twice.
This ensures that people who get auto-renewed but forgot about it at least liked renewing once.
Auto-renewal of subscriptions supposed to be a feature for veterans of a service, and not something to cheat people out of their money after they never get a good return of investment the first time.
Just to give Kagi some credit here: They have a friendly reminder every month that my subscription is about to renew. Every month I'm given the chance to cancel, and every month I'm reminded of what a decent service that is. It surely does mean they'll lose some customers. But it also means that those who stay, stay forever.
Auto-renew should be on first use within the month of the renewal. renewing something that someone doesn't use is bad, but if they are using it that is good. Better yet, if someone didn't use the subscription enough to be worth the yearly fee get confirmation they want to.
I never sign up for subscriptions anymore without using a virtual card. Once I've paid the yearly fee, I immediately cancel the card. When it comes to renew, they'll be very keen to let me know that my card needs updating.
As time was running up, I was reminded to renew the membership.
If I didn't, the membership would get cancelled.
If I did, the membership would turn on auto-renewal.
So they auto-renew memberships once you've paid twice.
This ensures that people who get auto-renewed but forgot about it at least liked renewing once.
Auto-renewal of subscriptions supposed to be a feature for veterans of a service, and not something to cheat people out of their money after they never get a good return of investment the first time.
Just to give Kagi some credit here: They have a friendly reminder every month that my subscription is about to renew. Every month I'm given the chance to cancel, and every month I'm reminded of what a decent service that is. It surely does mean they'll lose some customers. But it also means that those who stay, stay forever.