Are non big label musicians even making any money on Spotify given the notoriously low per stream rate that Spotify pays out ?
Even if 80%[1] of all money is going through large platforms like Spotify and YouTube, the real question is how much % of indie money is going through them.
The best bet for semi professional or indie today is to do live performances, sell merch or have fans on Patreon or get viral on TikTok and so on, nobody is living on Spotify money.
Platforms are more used to grow audiences and improve discoverability than make any real money as an indie artist.
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[1] Big platforms combined may very well be 80%, however I doubt Spotify alone is 80% of the even the English market, let alone global where it is just many times pretty much only YouTube or some regional player bundling services.
[2] iTunes may not be significant, Apple Music and Amazon Music are. They have enormous distribution due to install base and Prime, and they sell a ton of bundled deals with telecom and other packages.
Then there is TikTok which is huge for music too
There are other players in streaming like Satellite with Sirius XM or traditional FM/AM Radio who also pay for streaming music.
The organized music market is pretty vast, Spotify hardly controls 80% of anything.
Even if 80%[1] of all money is going through large platforms like Spotify and YouTube, the real question is how much % of indie money is going through them.
The best bet for semi professional or indie today is to do live performances, sell merch or have fans on Patreon or get viral on TikTok and so on, nobody is living on Spotify money.
Platforms are more used to grow audiences and improve discoverability than make any real money as an indie artist.
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[1] Big platforms combined may very well be 80%, however I doubt Spotify alone is 80% of the even the English market, let alone global where it is just many times pretty much only YouTube or some regional player bundling services.
[2] iTunes may not be significant, Apple Music and Amazon Music are. They have enormous distribution due to install base and Prime, and they sell a ton of bundled deals with telecom and other packages.
Then there is TikTok which is huge for music too
There are other players in streaming like Satellite with Sirius XM or traditional FM/AM Radio who also pay for streaming music.
The organized music market is pretty vast, Spotify hardly controls 80% of anything.