I'm taking issue with the suggestion that people's actions to pursue Option B means they don't actually want Option A.
This is not true.
They actually want Option A and they also actually want Option B.
Picking Option B does not imply the desire for Option A is false or illegitimate, it implies that people hold many authentic yet contradictory desires simultaneously and make tradeoffs (often regrettable ones) between them.
If you create a system that gets people to pick Option B consistently, you have not revealed the insincerity of their desire for Option A. You have built a system that compels people to act against their own legitimate desires for their own lives. In a media/social media context, this compulsion is often consciously designed in the audience.
This is not true.
They actually want Option A and they also actually want Option B.
Picking Option B does not imply the desire for Option A is false or illegitimate, it implies that people hold many authentic yet contradictory desires simultaneously and make tradeoffs (often regrettable ones) between them.
If you create a system that gets people to pick Option B consistently, you have not revealed the insincerity of their desire for Option A. You have built a system that compels people to act against their own legitimate desires for their own lives. In a media/social media context, this compulsion is often consciously designed in the audience.