Interesting. You didn’t give specifics on what anti-bot measures sites implemented, so I’ll add:
Bot prevention measures can be good, but the more hoops you make your users jump though (CAPTCHA etc), the more legitimate users will drop off. Those have significant impacts on conversion rates.
I would think fixing this should involve the analytics and attribution side rather than adding friction to your e commerce flow.
Especially as bot tech continues to get better and more indistinguishable from real traffic.
There are two kinds of bots - one that the very act of them futzing with your site is degrading performance (think AI bot DDoS), and the other that is annoying but not harming you directly.
The second is best "blocked" by doing nothing at all and instead silently dropping them from analytics.
Bot prevention measures can be good, but the more hoops you make your users jump though (CAPTCHA etc), the more legitimate users will drop off. Those have significant impacts on conversion rates.
I would think fixing this should involve the analytics and attribution side rather than adding friction to your e commerce flow.
Especially as bot tech continues to get better and more indistinguishable from real traffic.