You aren’t paying for conversion rate, you are paying for a link being put on a website when a query is made. You can’t control whether a bot follows that link. You can’t control how sophisticated that bot is. You can’t expect an advertiser to filter out every type of illegitimate traffic (although it sounds like they probably have the capability to filter out more but don’t have any incentive to do so).
I have seen recommendations from across the Internet to not bother with Google ads and other similar paid ad services. It’s basically like paying for a cold lead, you’re attracting one of the least interested types of customers.
The recommendation I’ve always seen is that it’s better to build legitimate interest in your product by producing content. Or perhaps move to an advertising platform where there’s more of a guarantee of reaching human users.
But still, I’ve heard that trying to spend customer acquisition dollars on one-time purchases is a losing battle.
If Tesla was able to start a massive car company without buying ads you can go without AdWords, too.
>I have seen recommendations from across the Internet to not bother with Google ads and other similar paid ad services. It’s basically like paying for a cold lead, you’re attracting one of the least interested types of customers.
Google Ads used to be very effective. You are catching the punter as they are actually looking for a solution to their problem. However Google have inflated bids and increased the complexity to the point where very few people can make a decent return now.
>The recommendation I’ve always seen is that it’s better to build legitimate interest in your product by producing content.
That is becoming rapidly less true as AIs steal all the traffic.
>If Tesla was able to start a massive car company without buying ads you can go without AdWords, too.
You aren’t paying for conversion rate, you are paying for a link being put on a website when a query is made. You can’t control whether a bot follows that link. You can’t control how sophisticated that bot is. You can’t expect an advertiser to filter out every type of illegitimate traffic (although it sounds like they probably have the capability to filter out more but don’t have any incentive to do so).
I have seen recommendations from across the Internet to not bother with Google ads and other similar paid ad services. It’s basically like paying for a cold lead, you’re attracting one of the least interested types of customers.
The recommendation I’ve always seen is that it’s better to build legitimate interest in your product by producing content. Or perhaps move to an advertising platform where there’s more of a guarantee of reaching human users.
But still, I’ve heard that trying to spend customer acquisition dollars on one-time purchases is a losing battle.
If Tesla was able to start a massive car company without buying ads you can go without AdWords, too.