I'm mostly in the software space but in the past few years I've been doing a lot more embedded stuff, and the trend I notice is that companies are making great hardware, and then completely ruining its usefulness with bad software and firmware. It's kind of mind blowing to me because I always considered software to be the easy part of making a product, compared to, you know, etching microscopic patterns onto sand to make magical transistors appear in just the right way to do the task you want.