Same issue with people who fear moving to Florida due to hurricanes or California due to earthquakes. There's nothing anyone can do about that. No amount of marketing can fix fear in these cases.
In the case of EV's, the first company that comes out with a no-brainer battery replacement guarantee wins. In the case of Tesla, I think the number would have to be no more than $5K. If they got behind their packs with a $5K guaranteed replacement, the market would instantly turn and resale values would increase. The math is super simple:
What I am willing to pay <= Perceived value - Estimated repair costs
On an EV, the battery is the greatest potential repair item. If they apply a guaranteed upper bound to that, they change the market.
Same issue with people who fear moving to Florida due to hurricanes or California due to earthquakes. There's nothing anyone can do about that. No amount of marketing can fix fear in these cases.
In the case of EV's, the first company that comes out with a no-brainer battery replacement guarantee wins. In the case of Tesla, I think the number would have to be no more than $5K. If they got behind their packs with a $5K guaranteed replacement, the market would instantly turn and resale values would increase. The math is super simple:
On an EV, the battery is the greatest potential repair item. If they apply a guaranteed upper bound to that, they change the market.