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I've had exactly the opposite outcome with AVIF vs JPEG-XL. I've found that jxl outperforms AVIF quite dramatically at low bitrates.




Same in my experience testing and deploying a few sites that support both. In general the only time AVIF outperformed in file size for me was with laughably low quality settings beyond what any typical user or platform would choose.

And for larger files especially the benefits of actually having progressive decoding, pushed me even more in favour of jpeg-xl. Doubly so when you can just provide variations in image size by halting the bit flow arbitrarily.




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