People quickly become accustomed to common occurrences that are not threatening (like extreme weather events). Apollo 8 was the first time humans reached the moon, just orbiting it. Sixteen months later, in a time with much less media and information than we have now, US TV networks chose not to broadcast an en-route feed for Apollo 13 because this was no longer seen as interesting. We often seem spoiled, we often seem prone to complaining, and we often seem more enamored with something new. Yet there are so many remarkable things we take for granted.
That’s because it’s called “the news”, not “the olds”.
When I teach people how to talk to reporters I always emphasize this. If it’s the 10th time something happened, you need to explain it in terms of what’s -new- or your info won’t go beyond the pitch meeting.
Thats why your town’s street fair makes a big deal that it’s the 10th anniversary event. It’s “news” that you’ve hit a round number. That’s why Trump breaks the law in a little way before doing it in a big way… the second time isn’t interesting.
