> I think the issue stems from too many people making their living off reviews that require something exciting to get views.
The problem is that our hardware as we know it, has lost a lot of its stretch. Used to be that we got 100% performance gains on a generation to generation update. Then it became 50%, 30% ... Like in the GPU market, the last generation that actually got me exited was the 1000 series (1070 specific).
Now its "boring" 10 a 15% upgrades for the same generation (if we do not count naming / pricing rearrangements).
When was the last time any of use was "hey, i am exited to potentially buy this tech, really". Apple M1 comes to mind, and that is 5 years ago.
Nvidia tried to push the whole ray tracing (a bit too early), but again, its just a incremental update to graphics (as we had a lot of tricks to simulate lighting effects that had good performance). So again, kind of a boring gain if we look back.
Mobile gaming handhelds was trilling, steam deck... Then we got competitors but with high price tags = excitement became less. And now, nobody blinks with a new generation gets released because the CPU/iGPU gains are the same boring 15 a 20%... So who wants to put down 700, 900 Euro for a 15% gain.
What has really gotten you exited? Where your just willing to throw money at something? AI? And we see the same issue with LLMs ... what used to be big step/gain, in barely a years has gone from massive gains, to incremental gains. 10% better on this benchmark, 5% better there, ... So it becomes boring (GPT5 launch and reaction, Sora 2 launch and reaction).
> When updates are more evolution than revolution, it makes for a more boring article/video.
If you think about it, there is a reason why tech channels have issues and are even more clickbait then ever. Those people live on views, so when the tech they follow/review is boring to the audience, they start pushing more and more clickbait. But that eventually burning the channels.
Unfortunately, we have a entire industry that is designed around making parts smaller and smaller every generation, to make those gains. As we lost the ability to make large gains on making those smaller making parts ...
Its ironic, as we knew this was coming and yet, it seems nobody made any breakthrough at all. Quantum computing was a field that everybody knew had no road to general computing at home (materials issues).
So what is left is the same old, lets may the die a bit smaller, gain a bit, do some optimizing left and right, and call it a new product. But for customers, getting product 2.1, being named "this is our product 3.0!!!! Buy buy" ... when customers see its just 2.1, 2.2, 2.3 ...
We are in a boring time because companies sat too darn long on their behinds, milking their exiting products but never really figured how to make new products. I think the only one that took a risk was Intel years ago, and it blew up in their face.
So yes, unless some smart cookie makes a new invention, that can revolutionize how we make chips (and that can be mass produced), boring is the standard now. No matter how companies try to repackage it.
The problem is that our hardware as we know it, has lost a lot of its stretch. Used to be that we got 100% performance gains on a generation to generation update. Then it became 50%, 30% ... Like in the GPU market, the last generation that actually got me exited was the 1000 series (1070 specific).
Now its "boring" 10 a 15% upgrades for the same generation (if we do not count naming / pricing rearrangements).
When was the last time any of use was "hey, i am exited to potentially buy this tech, really". Apple M1 comes to mind, and that is 5 years ago.
Nvidia tried to push the whole ray tracing (a bit too early), but again, its just a incremental update to graphics (as we had a lot of tricks to simulate lighting effects that had good performance). So again, kind of a boring gain if we look back.
Mobile gaming handhelds was trilling, steam deck... Then we got competitors but with high price tags = excitement became less. And now, nobody blinks with a new generation gets released because the CPU/iGPU gains are the same boring 15 a 20%... So who wants to put down 700, 900 Euro for a 15% gain.
What has really gotten you exited? Where your just willing to throw money at something? AI? And we see the same issue with LLMs ... what used to be big step/gain, in barely a years has gone from massive gains, to incremental gains. 10% better on this benchmark, 5% better there, ... So it becomes boring (GPT5 launch and reaction, Sora 2 launch and reaction).
> When updates are more evolution than revolution, it makes for a more boring article/video.
If you think about it, there is a reason why tech channels have issues and are even more clickbait then ever. Those people live on views, so when the tech they follow/review is boring to the audience, they start pushing more and more clickbait. But that eventually burning the channels.
Unfortunately, we have a entire industry that is designed around making parts smaller and smaller every generation, to make those gains. As we lost the ability to make large gains on making those smaller making parts ...
Its ironic, as we knew this was coming and yet, it seems nobody made any breakthrough at all. Quantum computing was a field that everybody knew had no road to general computing at home (materials issues).
So what is left is the same old, lets may the die a bit smaller, gain a bit, do some optimizing left and right, and call it a new product. But for customers, getting product 2.1, being named "this is our product 3.0!!!! Buy buy" ... when customers see its just 2.1, 2.2, 2.3 ...
We are in a boring time because companies sat too darn long on their behinds, milking their exiting products but never really figured how to make new products. I think the only one that took a risk was Intel years ago, and it blew up in their face.
So yes, unless some smart cookie makes a new invention, that can revolutionize how we make chips (and that can be mass produced), boring is the standard now. No matter how companies try to repackage it.