I would buy that argument if it was deliberate, but the consumers in this case are passive and just have to endure whatever is set before them. Few even try changing the available settings, possibly apart from the most basic ones.

In a Greek restaurant I sometimes eat at there's a TV set to some absurdly high color saturation, colors are at 180%. It's been like that for years. Nobody ever even commented on it, even though it is so very very clearly uncomfortably extreme.