Frito-Lay switching from Cheetos to protein bars still seems like a net win.

Yea, agreed.

I'm more worried there's some plausible way (like the ginger discussed) to negate the GLP-1 agonist's function itself or its net effects.

They're not going to talk about it in open industry journals, but Big Tobacco actually did do this with engineered high nicotine tobacco used to adjust addictivity levels.

https://en.wikipedia.org/wiki/Y1_(tobacco)#Legal_controversy

I've been on Zepbound and Wegovy, and n=1. It seems like the more complex the flavors (at least to me) the less appealing the food is.

So Doritos is too much. A butter or white cheese puffed corn snack tastes pretty good -- but I don't crave them.

Interesting ginger is discussed.

The one thing I will literally eat an entire Costco sized pack of even while on my max GLP-1 dosage was Biscoff cookies. Not much else that I could "eat through" the drug when I was at my peak weight loss phase.

> There's a billion-dollar prize if you figure this out, and the food industry is already openly discussing it.

Do you have any evidence of this? Your link doesn't confirm it.

Per my link above, it's just evidence they're reacting to it, but I suspect there are more nefarious things going on they're not posting in public trade journals.

The "prize" I'm referring to isn't a literal X-Prize for addiction haha, but I mean market share, etc. is very worth investing in this.

"There is a real risk, especially for brands that are slow to adapt."

Such insight! Of course that could be said about almost anything.

Hah! This website throws up a modal and blocks browser-native Copy Text functionality with both Ctrl + C and right click > Copy. Haven't seen that in a long time.

>The GLP-1 tsunami is approaching. As demand for weight loss drugs surges, some food and drink categories are set to decline sharply.

Defeated by either noscript or mobile's double-tap to select, copy.