I don’t believe they’re going for the same hosted monetization as Oracle or Google. I’m sure they’ll play around with assistant AIs but you can imagine them leveraging their graph and data for this.
Who is better positioned to answer a question like, “What should I get my friend Sophia for her birthday?” Facebook/Instagram already have huge volumes of data to specifically target ads. They can feed those into a chat interface pretty easily.
Customers would then buy per impression by describing their product and trusting Facebook to place it correctly. They already do this today, it’s just a different medium.
> Who is better positioned to answer a question like, “What should I get my friend Sophia for her birthday?” Facebook/Instagram already have huge volumes of data to specifically target ads. They can feed those into a chat interface pretty easily.
Interesting idea but sounds risky and intrusive in practice.
I think this suggestion lacks subtlety. More likely, around the time leading up to Sophia's birthday, you will see more ads for things (maybe even gift idea ads) that just so happen to be things Sophia would love (at least, according to their data).
Who is better positioned to answer a question like, “What should I get my friend Sophia for her birthday?” Facebook/Instagram already have huge volumes of data to specifically target ads. They can feed those into a chat interface pretty easily.
Customers would then buy per impression by describing their product and trusting Facebook to place it correctly. They already do this today, it’s just a different medium.